Pinterest Marketing FAQ

Pinterest marketing is all about using Pinterest as a visual search engine to get your content, products, and offers in front of people who are already searching for solutions. When you use the right keywords and create helpful, clickable pins, Pinterest becomes a steady source of traffic to your website without the pressure of posting daily like you would on social media. Find out if Pinterest is right for your business.

Yes, 100%. Pinterest continues to be one of the best platforms for long-term, evergreen visibility. Content lasts months (sometimes years), which means your hard work keeps paying off. It’s especially powerful for bloggers, coaches, course creators, digital product sellers, and anyone who wants traffic without the burnout. Find out why Pinterest is still relevant in 2026.

Pinterest sends people directly to your blog posts, landing pages, freebies, services, and products. If you create content that answers a question, solves a problem, or inspires someone, Pinterest will show your pins to more users searching for that topic. Read more about how to optimise your Pinterest account.

Yes , Pinterest is one of the most reliable ways to drive traffic consistently. Even a few well-optimised pins can bring daily visits to your site long after you’ve posted them. Find out how to drive traffic with Pinterest SEO.

No. Pinterest isn’t like Instagram and followers aren’t the metric that matters. What matters is using the right keywords, creating fresh pins, and making helpful content people want to save and click.

Pinterest behaves much more like a search engine than social media. People go there with a goal, a question, or a plan, which makes it a brilliant place to reach people who are already looking for what you offer.

Most businesses start to see early traction within 6–12 weeks. Pinterest takes time to understand your account, but once it does, your results compound. It’s slow to start… but strong and steady long-term.

You don’t need loads. Creating 2–5 fresh pins a week is more than enough for most small businesses. Consistency always beats volume. Read how to design Pinterest pins that get more clicks.

A fresh pin is a brand-new image that hasn’t been uploaded before. Even small design tweaks count. Pinterest loves fresh content, so this is where you’ll see the biggest reach. Read more about Pinterest Fresh Pins.

Pinterest uses keywords to understand what your content is about. When you add keywords to your titles, descriptions, boards, and profile Pinterest knows who to show your content to. It’s one of the most important parts of your Pinterest strategy. Find out more in the Ultimate Pinterest SEO Guide 2026.

The easiest way is using the Pinterest search bar. Start typing a word or phrase related to your niche, and Pinterest will auto-suggest keywords people are actively searching for. This is exactly what I teach inside my Pinterest membership and courses, with templates to make it quicker.

Yes, seasonal content is huge on Pinterest. Users plan 2–3 months ahead, so posting early (e.g. Christmas content in October) gives your pins time to rank before the rush. Find out how to create seasonal Pinterest Pins that actually drive clicks.

Pins that teach, inspire, or solve a problem. Think tutorials, lists, guides, how-tos, ideas, tips, and helpful resources.

A dip can happen for lots of reasons including seasonal shifts, outdated pins, or lack of fresh content. Often, updating keywords and creating new pins brings your views back up. Find out how to update old pins for more traffic.

Usually, better pin design and stronger keywords will lead to a higher click rate. Having clear text, good contrast, and simple titles work wonders. Read how to fix the five most common Pinterest mistakes.

A business account gives you analytics, branded profile features, and access to Pinterest Trends. It’s free to set up, and you can convert a personal account in just a few clicks.

A personal account is for browsing. A business account is for growth and includes analytics, insights, and SEO tools you need for Pinterest marketing.

A blog is helpful, but not essential. You can send traffic to product pages, freebies, email opt-ins, landing pages, or even affiliate links. Find out if your website is ready for Pinterest.

Yes. You can repurpose existing blog posts, freebies, videos, or offers into fresh pins. Most of my clients see great results simply by rotating their best content. Find out how to repurpose old blog posts on Pinterest without feeling repetitive.

Claiming your site is a simple copy-and-paste step that tells Pinterest you own your domain. This unlocks analytics and helps your pins rank better. Follow the instructions in you Pinterest settings.

A step-by-step Pinterest course that teaches keyword strategy, pin design, and consistency is ideal. Inside the PinPower Growth Academy, you get access to all my Pinterest courses; from profile setup to seasonal strategy so you have everything you need in one place.

Definitely. A good Pinterest course cuts out the guesswork and helps you fast-track your results by showing you exactly what matters (and what doesn’t!). Find out more about the PinPower Growth Academy.

Most people pick up the basics within a week, especially with templates and examples. The real magic comes from consistency, not complexity.

Not at all. Pinterest is one of the simplest platforms to master because it’s logic-based. Once you understand keywords and pin design, the rest falls into place.

Mine do! I update my Pinterest courses and membership as the platform evolves, so you’re never learning outdated info.

Inside the PinPower Growth Academy, you get:

• All my Pinterest courses

• Bite-sized Action Kits

• Canva pin templates

• Monthly masterclasses

• The Pinterest Content Generator

• Personalised support

• A friendly online community

Yes, I offer Pinterest Power Hours, plus full Pinterest Set Up, Pinterest Management, Pinterest Audit & Strategy services for businesses that want targeted expert help.

Yes, you’re free to cancel whenever you like. No lock-in.

Yes, everything unlocks instantly.

All my courses and the membership are hosted on Systeme.io. Log in once and you’ll see everything in one dashboard.

Courses are non-refundable. The membership includes a 7-day refund period for new members.

Definitely. Pinterest users love signing up for useful freebies like checklists, planners, templates, and guides. It’s one of the easiest email-growth channels. Read more about how to grow your email list with Pinterest.

Yes Pinterest traffic converts really well because users are in a planning and buying mindset. Tripwires and low-ticket offers perform especially well. Find out how to turn your blog into a mini-funnel.

Yes, as long as the programme allows it and you’re transparent in your pins (there is a toggle you can select to declare and affiliate link) Many creators get consistent affiliate clicks from Pinterest. Find out how to safely use affiliate marketing on Pinterest.

Through keywords and search behaviour. High-quality evergreen content can rank for months or even years, which is why Pinterest pairs so well with long-term marketing. Read more about what is evergreen marketing.

Usually it comes down to design or keywords. Clear text, helpful titles, and stronger SEO generally help turn impressions into clicks. Check you aren't making these three common Pinterest mistakes.

This can happen if your account is new or hasn’t built up enough topic relevance. Publishing fresh pins and tightening up your keywords helps speed things up.

Common reasons for this include weak keywords, low-quality boards, no website claim, or not enough fresh content. A quick profile audit normally fixes this. Book a Pinterest Audit.