How to Update Your Old Pinterest Pins for More Traffic

Pinterest prioritises fresh content, which means new images, new ideas, and new ways of packaging existing links. That doesn’t mean you must create brand-new blog posts or products whenever you want to pin something. Updating your old pins is a smart way to stay visible in the algorithm while making the most of content you already have.

Start by looking at your Pinterest analytics. Look for pins that had high outbound clicks, saves, or impressions in the past, even if they’ve slowed down now. These are the hidden gems worth updating because they’ve proven they can drive traffic and just need a refresh to get back in the game.

Bonus tip: Check your Google Analytics too. Sometimes a blog post has great search traffic but low pin visibility, perfect for a pin makeover.

Pinterest treats a new image as a new pin, even if it links to the same URL. This means small tweaks can go a long way.

• Try a new layout, colour scheme, or font.

• Use a different call to action or headline.

• Highlight a different benefit or angle of the content.

Aim to create something fresh, but still on-brand. You’re not duplicating anything, you’re giving the content a new look to stand out in the feed.

Take this chance to refresh your pin title and description with relevant keywords. Pinterest is a visual search engine, so your words matter!

• Use specific, long-tail keywords.

• Add a couple of related hashtags (but no keyword stuffing).

• Make sure your pin title clearly tells the viewer what they’ll get when they click.

This helps Pinterest understand your content better and serves the person searching for exactly what you’re offering.

Once your new image and updated description are ready, upload the pin manually and link to the same blog post, product, or landing page. This is your “fresh” pin. Pinterest sees it as new content, even though it leads to an existing link.

It’s a brilliant way to get more mileage out of your blog posts, freebies, or offers without constantly creating from scratch.

It can be tempting to repin your new design to every relevant board at once, but you need to resist! Pinterest favours a more natural strategy.

• Pin to your most relevant board first (your “home” board for that topic).

• Then space out additional repins to other related boards over a few days or weeks.

• Use a scheduler if needed to spread things out.

This signals quality over quantity, and helps avoid looking spammy in Pinterest’s eyes.

Sometimes, instead of creating a brand new pin, you might want to edit an existing one, especially if it’s still circulating but contains outdated info or under-optimised text.

Here’s when it’s worth editing an old pin:

• The image is fine, but the description is missing or poorly written.

• You used vague or generic keywords that don’t reflect your niche now.

• You want to fix a broken link or update the URL to a newer blog post.

Important: Only edit sparingly. Drastic changes to a viral pin (like switching the link entirely or completely changing the topic) can confuse Pinterest’s algorithm and your audience. But small, intentional updates (like tightening the description or fixing a link) are totally fine.

Updating your old Pinterest pins is one of the easiest ways to drive more traffic without constantly creating new content.

With a few small tweaks: design, keywords, and thoughtful repinning, you can make your best content work harder for you!

Give it a try this week: pick one old blog post or product, refresh your pin, and see what happens.