How to Repurpose Old Blog Posts on Pinterest Without Feeling Repetitive

Not every post in your archive needs a second run on Pinterest, but many do. Here’s how to identify the blog content that’s worth repurposing:

• Posts that still rank or get regular traffic for a relevant keyword: If Google loves it, Pinterest might too.

• Evergreen content: How-tos, tips, tutorials, or opinion pieces that don’t go out of date.

• Old posts that previously performed well on Pinterest: Look at your Pinterest analytics or Google Analytics for blog posts that drove traffic before.

• Seasonal content: A summer checklist or holiday gift guide from a year or two ago might still be a perfect fit.

• High-value posts that could reach a wider audience with a fresh look

Before you start designing new graphics or tweaking pin headlines, take a moment to review and update the blog post itself:

• Check and fix any broken links

• Refresh the intro or headline

• Check for outdated tools, offers, or screenshots

• Update stats or time-sensitive examples

• Improve the formatting and add a clear call-to-action

📌 Why this matters:

Refreshing your blog post helps you offer accurate, valuable content to new readers and also sends a “freshness” signal to Google, which can boost your SEO rankings. If the update is significant, you can even change the publish date to reflect the new version.

Pinterest rewards fresh content, but “fresh” doesn’t always have to mean brand new. Here are some simple ways to create fresh pins that don’t feel repetitive:

Try a mix of headline formats:

• List-style: “5 Ways to Repurpose Your Blog Posts on Pinterest”

• Question-based: “Not Getting Traffic from Pinterest? Try This.”

• Benefit-led: “Drive More Traffic with This Easy Blog Pin Strategy”

Using a mix of templates helps your content stand out in the feed. You can:

• Rotate between bold, minimalist, and neutral styles

• Use seasonal colours for a timely feel

• Create mobile-optimised vertical pins in different layouts

Tools like Canva make this quick and easy, especially if you’re using pre-made templates. A neutral pin set (like my Classic Neutral collection) is ideal for keeping things fresh while staying on brand.

Different visuals can help your content appeal to different types of Pinterest users. Try:

• Flatlays or lifestyle imagery

• Screenshots of your blog

• Illustrations or infographics

• Product mockups if you’re targeting business owners

A single blog post can become 5+ Pinterest graphics with very little extra time creating. That’s the beauty of strategic repurposing!

There’s no perfect rule, but this is a good starting point:

• Evergreen content: Repin every 1–3 months

• Seasonal content: Start pinning 45–60 days in advance

• Recently updated blog posts: Pin again soon after the update

Use Pinterest’s scheduler or tools like Tailwind to space things out. That way, your pins stay visible without spamming your boards.

To get the most from your Pinterest marketing efforts, share your updated pins to:

• Your main blog content board

• Relevant topic or niche boards

• Seasonal boards if applicable

• Active group boards you belong to

Each new version helps your post reach a wider audience and gives Pinterest more chances to surface your content in the search bar.

Still thinking you need to create a brand new blog post just to show up on Pinterest? You don’t.

Repurposing your existing content is one of the most sustainable ways to grow on Pinterest without burning out from constant content creation. It saves time, boosts your SEO, and keeps your best work in front of your ideal audience!

Whether you’re a solo creator, blogger, or marketer, learning to repurpose your content with intention is a powerful tool in your marketing strategy. And Pinterest is the perfect platform to do it on.