3 Ways to Design Pinterest Pins That Get More Clicks

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If you're wondering how to design Pinterest pins that get clicks in 2025, you're not alone.

Pinterest is still one of the best tools for generating long-term visibility and website traffic, but only if your pin designs are doing their job.

A strong Pinterest strategy is great, but your pin design is what turns a scroll into a save, a save into a view, and a view into a click.

In this post, I’m breaking down three proven ways to design Pinterest pins that boost Pinterest views, increase outbound clicks, and drive more Pinterest traffic to your content, without needing a graphic design degree!

1. Use High-Converting Headlines to Increase Link Clicks

The headline on your pin plays a major role in whether someone takes action. One simple change in wording can be the difference between a passive scroll and a high-converting link click.

Try experimenting with:

Emotional hooks: Feeling Invisible Online? Here’s How to Stand Out on Pinterest
Benefit-led copy: Get More Website Traffic in Just 15 Minutes a Week
List-style pins: 5 Ways to Boost Pinterest Traffic in 2025

By varying your headlines, even for the same blog post, you give your content multiple chances to land with different types of users and increase outbound clicks.

2. Try Different Pinterest Pin Layouts to Boost Views and Engagement

Design variety is essential if you want to improve Pinterest views and engagement over time. If all your pins look the same, people start to scroll past them, even if the content is valuable.

Rotate through different layout types like:

Text-heavy pins: Clear, bold text that communicates the message quickly
Image-focused pins: Strong visuals with minimal overlay
Minimalist pins: Clean layouts that stand out in a crowded feed

These variations help you reach more people, appeal to different visual styles, and better understand what designs drive the most Pinterest traffic in your niche.

If you struggle with this, head over to my Template Shop for plug and play Pinterest Pins.

3. Optimise CTA Placement for More Outbound Clicks

If you’re not using strategic CTAs (calls to action), you’re leaving clicks on the table.

Try these techniques to boost outbound clicks:

Test placement: Add CTAs at the top, bottom, or middle of the pin to see what performs best
Use visual cues: Arrows, contrasting colours, or shapes can subtly guide the eye to your CTA
Be clear and direct: Say exactly what they’ll get when they click e.g. “Get the Free Guide” or “Read the Full Post”

Even small tweaks to CTA wording or position can lead to more link clicks and more traffic to your site.

Pinterest Pin Design Tips That Drive Traffic in 2025

There’s no perfect formula, but if you want more Pinterest traffic in 2025, variation and strategy are key. Play with different headlines, layouts, colours, and CTA (Call To Action) placements, and track what works.

The beauty of Pinterest is that it rewards testing and evergreen content. One well-designed pin can keep driving link clicks for months (or even years).

Ready to Get Started?

📌 Grab the free ‘What to Pin’ Cheat Sheet and discover ready-to-use content ideas tailored to your niche.

📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva

📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!

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