5 Easy Ways to Promote Your Lead Magnet on Pinterest

One of the best Pinterest marketing strategies is creating visual variety. Instead of relying on just one pin image, design several Pinterest pins for your freebie, each with different layouts, fonts, or messaging. This helps you reach more people with varying preferences and scroll-stopping visuals (Don't worry about using different colours and fonts from your own branding!).

Use different headlines that speak to your target audience and highlight the benefits of your checklist or free resource.

For example:

• Get More Clients with This Free Instagram Checklist

• Time-Saving Instagram Audit – Free Download

Each of these can lead to the same landing page, but increases your chances of being discovered and shared.

Make sure your designs follow best practices for size, contrast, and clarity, and always include a clear call to action like “Download Free” or “Grab the Checklist.”

Want to make creating eye-catching lead magnet pins quicker and easier?

Check out my Pinterest Template Shop – packed with editable, high-converting designs that are perfect for promoting your freebies and growing your email list with less effort.

Want to increase your visibility on Pinterest and Google? You’ll need to optimise your pin titles and descriptions with relevant keywords. Pinterest is a search engine, which means it relies heavily on keywords to understand and rank your content.

To achieve the most success, you need to think like your audience: what would they type into Pinterest to find your email marketing freebie? It might be “welcome email template,” “list-building checklist,” or “free email funnel guide.”

Your keyword-rich pin description might then look like this...

Grab this free checklist and learn how to grow your email list fast! Perfect for service providers and coaches ready to boost visibility with email marketing.

Don’t forget to use keywords naturally in your landing page title and meta description too, this helps improve your SEO across all platforms. Read more Pinterest SEO Tips here.

Pinterest users love seasonal content, and that applies to lead magnets too! Even if your email list freebie is evergreen, giving it a timely twist with pins that are relevant to the different seasons/annual events can make it more relevant and engaging.

If you’re sharing a checklist or planning tool, design seasonal versions like:

• Spring Content Planning Checklist

• Summer Social Media Strategy Guide

• Q4 Funnel Checklist for Busy Creatives

Each seasonal version can lead to the same or a slightly updated landing page, and gives you fresh opportunities to appear in seasonal searches. This is one of the easiest ways to keep promoting your lead magnet on Pinterest all year round!

One of the most overlooked but effective strategies is embedding your Pinterest pins directly into your blog content. If you’ve written a post related to your lead magnet, add a pin image that links to the landing page.

This not only increases saves and shares but also reinforces your email marketing funnel by giving readers multiple chances to sign up.

You can even create a blog post specifically designed to support your freebie, then use SEO to drive organic traffic.

Embedding pins helps connect your blog content, Pinterest account, and email list, creating a more effective marketing strategy overall.

Spot the embedded pins in this blog to see some examples! 😊

Video pins are great for showing what’s inside your lead magnet and encouraging engagement. Add a clickable link to your freebie to increase traffic and engagement! (Note: ALL Pinterest pins now have clickable links)

Use them to showcase:

• A few tips from your checklist

• Behind the scenes of how your freebie helps

• Testimonials or results from email subscribers

Include a verbal or on-screen call to action like “Grab the free guide via the link in bio!” to point people toward your funnel.

Video Pins are great for building trust, and when combined with your other strategies, they can lead to a powerful boost in Pinterest traffic and email sign-ups.

Pinterest is the perfect platform for anyone looking to grow their list sustainably and long-term. By combining multiple pins, keyword-rich descriptions, seasonal relevance, and blog content, you can optimise your entire email marketing strategy and reach more of the right people at the right times.

These strategies don’t just bring short bursts of traffic, they help you attract new subscribers day after day, month after month.

So if you're ready to use Pinterest to grow your email list without relying on algorithms or constant posting, now’s the perfect time to update your Pinterest board, create fresh pin designs, and track your results in analytics!

One of the best ways to grow your email list with Pinterest is to create a Pinterest business account, then design multiple lead magnet pins with strong visuals and clear text overlays. Upload them to a relevant Pinterest board, write keyword-rich descriptions, and link each pin to your lead magnet landing page. This ensures your audience has a direct path to your opt-in offer.

To make the most of your Pinterest profile, optimise it with keywords that reflect your niche and a free offer. Use your bio and board titles to highlight your expertise and include a clear call to action. Pin regularly, and be sure to schedule your pins to keep your content consistent. An optimised Pinterest profile builds trust and directs people to your landing page, where your audience can access your free resource library or lead magnet to get started.

A quick and effective way to promote your lead is to embed your lead magnet pins into a high-traffic blog post. Then pin your lead magnet to multiple boards and share it in seasonal variations. You can also repurpose Instagram or other social media posts into Pinterest graphics. This is a time-saving way to expand your reach and grow your list.

Pinterest is a search engine, which means users are intentionally searching for ideas, tips, and resources. This makes it the perfect place to grow your audience and drive targeted traffic to your landing page. When you optimise your landing page, include a clear call to action, and pair it with an engaging pin, you’re well on your way to building an email list from Pinterest that’s full of warm leads.

Pinterest SEO is essential for helping your pins get found. This involves Pinterest keyword research, adding keywords to your pin titles, descriptions, and board names. It’s also important to use relevant hashtags and create content that solves people's problems. Optimising your Pinterest content makes it easier for your target audience to find your lead magnet and set themselves on the path to subscribing.

Absolutely. A strong Pinterest marketing strategy does both. By sharing valuable lead magnets and content consistently, you’ll build trust, grow your audience, and monetise your Pinterest traffic through products, services, or affiliate links. It’s a long-term strategy that can help grow your business in a sustainable way.

Use Pinterest analytics to see which pins are driving the most clicks to your lead magnet landing page. Check your email addresses collected and monitor how subscribers engage. Adjust based on what’s working. You might find that a certain text overlay, design style, or pin topic performs better, giving you more opportunities to promote your offer.

If you’re ready to scale, Pinterest Ads can help you reach a wider audience faster. Promoted Pins work well when they’re paired with a strong marketing strategy, a well-designed lead magnet, and an optimised landing page. You don’t need to spend a fortune, start small and use analytics to test and refine.

If you’re serious about marketing on Pinterest and want to make it part of your larger email marketing or content strategy, working with a Pinterest marketing strategist can speed up your results. They’ll help you create pins, refine your pinterest strategies, and optimize your funnel from pin to email list using Pinterest.