How to Create Seasonal Pins for Pinterest That Actually Drive Clicks

Pinterest SEO starts with smart keyword research. Especially when it comes to seasonal content, your keywords need to reflect both the trend and the time of year that you're posting.

• Use the Pinterest Trends tool to identify seasonal spikes

• Type a few words into the Pinterest search bar and make a note of the suggestions

• Mix broad and niche keywords (e.g. summer blog ideas + summer blog ideas for coaches)

Include your keyword in the pin title, description, and text overlay. Don't forget that the more consistent you are, the more Pinterest understands what your content is about!

Seasonal doesn’t mean off-brand. You can use Pinterest design principles while still acknowledging seasonal trends. Keep your fonts and layout consistent, but add subtle nods to the season, like warm colours for autumn or fresh, bright tones for spring.

Some quick Pinterest pin design tips:

• Use clear, easy-to-read text overlays

• Include a seasonal headline (e.g. Summer Visibility Tips)

• Stick to a consistent size (1000x1500px is ideal for Pinterest)

• Add your URL or logo for brand recognition

If designing pins is a roadblock, batch your content ahead of time or use templates from my Pinterest Template Shop to help you streamline the process.

One of the best ways to stay consistent with seasonal Pinterest marketing is to plan ahead. Creating a simple content calendar can help you map out upcoming seasonal trends and organise when to create seasonal pins.

Here’s a quick process:

• Review Pinterest trends each month to see what’s coming up

• Batch create content for your top-performing blog posts or products

• Schedule your pins with Pinterest’s native scheduler or a trusted tool

Planning ahead helps you avoid last-minute stress and gives Pinterest time to index and share your seasonal pins.

You don’t need to create a brand-new strategy every season. With a few evergreen templates and a seasonal mindset, you can easily adapt your existing content to match current trends.

Ask yourself:

• Can I tweak an old pin to make it seasonal?

• What topics or products make sense for this season?

• How far in advance do I need to schedule?

Seasonality isn’t about chasing trends, it’s about meeting your audience when and where they’re already searching.

Many business owners feel stuck trying to create seasonal pins consistently while running everything else. That’s why I created Pinterest Seasonal Sauce.

Here’s what’s inside:

• The importance of seasonal content on Pinterest: Learn why aligning with Pinterest’s seasonal rhythm can dramatically increase your visibility and engagement.

• Seasonal Pinterest Planner (Download): Stay organised with my downloadable planner that maps out what to pin and when.

• 3 Places to Find Seasonal Keywords on Pinterest: Discover three go-to spots inside Pinterest where you can uncover popular and timely keyword ideas.

• Seasonal Pinterest Keyword Spreadsheet: A ready-to-use spreadsheet packed with high-performing keywords across all four seasons.

• How to Tailor Seasonal Ideas for Your Niche: Customise your content to connect with your specific audience while staying seasonal.

• ⭐ How to Submit Your Content to Be Featured by Pinterest Editorial ⭐: Step-by-step support for getting your pins seen, and potentially featured, by Pinterest’s own editorial team.

You’ll get everything you need to plan, create, and confidently share seasonal Pinterest content that brings results.

Pinterest rewards creators who plan ahead, and seasonal content is one of the best ways to tap into that. With a clear content calendar, a strong pin design strategy, and a good grasp of Pinterest trends, you’re well on your way to increasing visibility and getting more clicks.

So don’t wait until the last minute; start thinking about your next seasonal pin now.

And if you want some extra support Pinterest Seasonal Sauce is your easy shortcut to planning, creating, and optimising your seasonal Pinterest strategy.