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You might have heard the term ‘fresh pin' being talked about A LOT in terms of Pinterest content, especially after recent changes on the platform, but what exactly is a fresh pin?
A fresh pin is defined as an image or video that has never been seen before on Pinterest. Pinterest wants businesses and content creators to bring original and unique content to the platform, and this applies to how our individual pins look.
Pinterest does not want spammy content on the platform. They have strict content controls, and repetitive pins are a definite no-no.
Ideally, you should create a brand-new image for every pin you share.
This isn't as hard as it sounds. You can re-jig a Canva design so the elements are in different places, change the colours and fonts, or use a different crop or zoom of your product.
Yes, you can create multiple pins for one URL—just remember to create a new image for each pin you upload.
You can even reuse the same description and title (but try to change them a bit if you have time).
Pinterest is increasingly becoming a platform where creators shine. It's an opportunity to showcase your content in various ways (video, still images, graphics), and producing fresh URLs to share on Pinterest needs to be part of your strategy.
Pinterest loves fresh content, and the more you can provide on a regular basis, the better the results are going to be for your account.
📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.
📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva
📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!
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Pinterest A-Z Cheat Sheet
From understanding what a ‘Board’ really does to unlocking the potential of ‘Rich Pins’, this list will help you demystify the platform, one term at a time. Ideal for newbies ready to dive in or anyone looking for a quick refresher.
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