What to Pin If You Don’t Have a Blog (Yet)

This is one of the BEST uses of Pinterest if you’re growing an online business.

Instead of trying to send people to random social media posts, you can use Pinterest to grow your email list.

Some examples:

• checklists

• planners

• guides

• mini trainings

• cheat sheets

• templates

• swipe files

• quizzes

• workbooks

Pinterest users LOVE practical resources, especially if they solve a very specific problem.

For example:

• 5 Pinterest Mistakes That Stop Your Pins Getting Clicks

• Simple Weekly Content Plan for Busy Business Owners

• 30 Instagram Hooks for Coaches

• Beginner-Friendly Budget Planner

These are all things people actively search for on Pinterest.

A lot of service providers massively overlook Pinterest, but Pinterest users are often in research mode.

They are planning ahead, comparing options and looking for support.

Which means Pinterest can work really well for:

• virtual assistants

• designers

• coaches

• photographers

• copywriters

• social media managers

• wedding suppliers

• wellness professionals

• educators

You can create pins that lead directly to:

• your services page

• enquiry form

• portfolio

• booking page

• case studies

• testimonials

Some simple pin title ideas:

• Pinterest Management for Coaches

• Brand Design for Creative Businesses

• Need Help With Instagram Content?

• Wedding Photography Tips & Packages

• How I Help Small Businesses Get More Traffic

Pinterest doesn’t always need long-form content, sometimes people just need the next step.

Pinterest and YouTube work SO well together. Both platforms are searchable and have evergreen potential because they reward useful content.

If you create videos, Pinterest can help you get more eyes on them long after you upload.

You can pin:

• tutorials

• how-to videos

• behind-the-scenes content

• educational videos

• product demos

• Q&As

• tips and tricks

• beginner guides

This is especially useful if you prefer speaking over writing!

Podcast content is hugely underused on Pinterest, but it’s perfect for evergreen marketing.

You can create pins around:

• episode topics

• quotes

• key lessons

• listener problems

• quick tips

• frameworks

• storytelling moments

Instead of only promoting an episode once on Instagram, Pinterest gives it a much longer shelf life.

Pinterest users LOVE discovering products. Especially products that:

• solve problems

• make life easier

• feel aspirational

• support hobbies or interests

This works for:

• digital products

• printable products

• templates

• memberships

• courses

• handmade products

• affiliate products

• ecommerce stores

And unlike social media, your pins can continue working quietly in the background for months.

Even if you don’t have a blog, you probably already have content you can repurpose.

Things like:

• Instagram carousels

• educational captions

• LinkedIn posts

• tips threads

• tutorials

• FAQs

• mini lessons

Pinterest is actually great for repurposing content you’ve already created. You don’t always need more content.

Sometimes you just need your content in more searchable places.

You also don’t need a huge website to start using Pinterest, a single landing page can be enough.

You could create:

• a “work with me” page

• a freebie page

• a waitlist page

• a course page

• a simple homepage

• a digital product page

And start driving Pinterest traffic to it, this is why Pinterest can work really well for beginners - you can build as you go!