Your Evergreen Content Stack: 3 Types of Content That Keep Bringing Leads

Evergreen marketing is one of the easiest ways to create consistent traffic and visibility without being glued to social media. And if you’ve been feeling like you're posting constantly but not seeing much back… this is the piece you’re probably missing.

When you build an evergreen content stack, you’re essentially creating a little ecosystem that works together to bring you leads, grow your email list, and increase your website traffic long after you’ve hit publish. ✨

Let’s walk through the three types of content that keep doing the heavy lifting for you!

Once someone lands on your blog post or finds you through Pinterest, what happens next?

This is where your evergreen funnel comes in. It quietly nurtures your audience while you’re off doing other things like client work, school runs, or just living your life.

Your evergreen funnel may include:

• A relevant freebie that solves a small but real problem

• A welcome or nurture sequence

• A low-ticket tripwire or upsell

• A weekly newsletter to build trust over time

This is how you go from “yay, traffic!” to “oh look, sales!”

You don't need a complicated funnel here either. A simple lead magnet and a handful of intentional emails can do a lot of the heavy lifting for you.

Social media doesn’t have to be a constant treadmill. You can absolutely create content that you reuse, repurpose, and bring back again and again.

This is where you build a bank of reusable posts that support your bigger marketing strategy, instead of trying to come up with something brand new every day.

Evergreen social content might look like:

• Your signature tips

• Carousel posts that educate

• FAQs you answer often

• Story prompts

• Testimonials

• Screenshots or snippets from your blog

• Bite-sized Pinterest tips

Think of this like your “emergency stash” of content. When life gets busy (which it always does), you’ve got a folder of posts ready to go.

And yes… these posts can still drive Pinterest traffic if you repurpose them into pin graphics!

Each piece supports the other.

• Searchable content brings you long-term traffic

• Pinterest amplifies that traffic and boosts your visibility

• Your funnel turns traffic into leads and sales

• Your evergreen social content keeps you top of mind

You’re no longer relying on one platform, one algorithm, or one week of “being consistent.” You’re building something that keeps working every month, even when you take weekends off or step back during busy seasons.

This is what sustainable marketing looks like and it’s so much easier than trying to be everywhere all the time.

If you’d like a simple way to get your Pinterest foundations right, including SEO, keywords, pin optimisation and planning grab my free Pinterest Starter Kit.

It’s perfect for beginners and for anyone who wants to tidy up their strategy before the busy season hits.

👉 Download your free Pinterest Starter Pack here.

(It’ll help your festive pins reach the right people and keep working long after Christmas is over.)