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You've heard lots of people talking about it but you're not sure how to use Pinterest to bring warm leads to your business website. You want to attract potential customers. I've got all the answers to your questions!
If you ask most people what Pinterest is, they will probably tell you it's a social media platform. They might even say it's a mood board or a collection of their favourite ideas.
When you really get to know Pinterest then you'll understand that it's actually an extremely powerful visual search engine. Pinterest describes the platform as being “like a visual search engine, guiding people to ideas that are just right for them”.
This means that if you're going to get serious about marketing your business on Pinterest you need a different approach than you would normally use for Instagram or Facebook.
People come to Pinterest to find ideas, inspiration, and improvements in their lives. They want solutions to their problems. It's a positive platform like no other.
Pinners might not know what they're looking for yet, but they know they will find it on Pinterest. Perhaps they are looking for inspiration to transform their lack of organisation, the perfect product for their teething baby, or a solution to help them get better sleep.
Whatever your product or service, there is an audience looking for it on Pinterest.
This is why it's important that your content is on Pinterest ready and waiting to be found by the people that need it. Your pins hang around on Pinterest for YEARS.
By making sure they are optimised for the Pinterest search system you are opening up the opportunity to be found again and again by a warm audience on Pinterest.
When using Pinterest as a marketing tool, we want to keep our minds focused on the end goal (which is to drive traffic back to our website and nurture them from there).
There are a few different ways to achieve this, depending on your type of business.
Pinners love shopping! And this means that Pinterest has invested lots of time into making the platform as intuitive as possible.
Pinterest wants its users to discover amazing products that they will love and want to buy, so it makes sense that they have invested in both the user journey and the seller journey.
Some of the different features to sell your products on Pinterest include:
If your business offers a service (for example you might be a coach or a photographer) then the strategy needs to be a little different. Instead of trying to directly sell your services in your pins, use Pinterest as a platform to offer value, inspiration and ideas.
Many service-based businesses have lots of success by promoting free offers on Pinterest that grow their email lists and get people to read their blogs. It's from here that the selling journey really begins (more about that in another article). Some of the different strategies to get people clicking through to your website include:
Using Pinterest SEO (also known as Pinterest keywords) is necessary so that your pins can be shown again and again to the right people at the right time. Pins are evergreen content, and by taking the time to optimise them at creation, you are sowing the seed for them to be found in search (and recommended by Pinterest) multiple times.
Imagine you are a parenting expert with a website full of useful advice and services, you're going to want your pins to rank for search terms like:
Use the Pinterest search bar to start searching for terms, and see what comes up as suggested searches. These are the words people are actually searching for!
Remember, when it comes to doing your keyword research – you are the expert, but the people looking for help are not. They won't be using fancy terminology or specifics, they'll be using words they understand. So when you're compiling your list of keywords, keep them simple and user-friendly.
Choose one keyword phrase per pin and use it in your pin title and within your pin description.
This all sounds great, doesn't it?! And it really is!
BUT Pinterest isn't for everyone, and if any of the following points apply, your time is better spent elsewhere:
📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.
📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva
📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!
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Grab the freebie!
Pinterest A-Z Cheat Sheet
From understanding what a ‘Board’ really does to unlocking the potential of ‘Rich Pins’, this list will help you demystify the platform, one term at a time. Ideal for newbies ready to dive in or anyone looking for a quick refresher.
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