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5 Simple Evergreen Marketing Funnels That Work for Every Business

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Evergreen marketing is all about creating systems that don’t rely on you showing up every single day.

Instead of constantly chasing the next post or launch, evergreen funnels keep working quietly in the background bringing in new leads, growing your email list, and generating sales all year round.

Think of it like planting seeds that keep growing long after you’ve watered them once.

If you’ve ever felt stuck in the cycle of create → post → repeat these simple evergreen marketing funnels will change the way you think about marketing forever.

1. Freebie → Email Nurture → Offer

Let’s start with the classic.

You create a freebie (like a guide, checklist, or mini training) that solves a small but specific problem. Once someone downloads it, they automatically receive a short email sequence that:

  • Builds trust and connection

  • Provides extra value or quick wins

  • Naturally introduces your paid offer

Examples:

  • A nutritionist offers a 5-Day Sugar Reset Plan → a nurture sequence with meal prep tips → leads into a paid 4-week coaching program.

  • A career coach gives away a CV Refresh Checklist → sends mindset and interview prep emails → promotes her 1:1 sessions.

💡 Tip: Keep your emails timeless — skip references to specific dates or seasons so the sequence can run all year.

Infographic showing the classic evergreen funnel: Freebie → Email Nurture → Offer. Includes text explaining how to create a valuable freebie, deliver it via email, nurture subscribers with a short sequence, and end with an offer such as a membership, course, or low-ticket product. Design features teal boxes, navy text, and a green houseplant illustration.

2. Blog Post → Pinterest → Email List

This one’s perfect if you enjoy writing and want to bring in consistent traffic without relying on social media.

You write an SEO-friendly blog post around a topic your audience is already searching for. Then you create Pinterest pins that drive traffic to that post. Inside the blog, you include an opt-in form for your freebie which adds readers straight into your email nurture sequence.

Examples:

  • A stylist writes How to Build a Capsule Wardrobe for Autumn → creates Pinterest pins that drive traffic to the blog → offers a free 'Wardrobe Edit Checklist.'

  • A travel blogger posts Top 10 Hidden Gems in Italy → includes a free 'Travel Planning Template' → builds an email list for future affiliate or product offers.

Infographic showing an evergreen funnel: Blog Post → Pinterest → Email List. Explains how to write a helpful blog post, create Pinterest pins to drive traffic, and use an opt-in to build your email list. Soft neutral design with minimal icons and clear layout.

3. Mini Course → Email Sequence → Main Offer

This funnel works beautifully if you teach or coach.

You create a short, evergreen mini course that provides a quick win and introduces your teaching style. Then, through automated emails, you follow up with your core offer; a membership, group program, or full course.

  1. Examples:

    • A business strategist offers a 'Mini Course on Pricing Your Services' → follow-up emails → upsells to a full business strategy course.

    • A wellness coach offers a free 3-day Mindful Morning Reset → follow-up emails share more mindset tools → leads into a signature coaching program.

  2. 💡 Tip: Short, actionable courses convert best, keep it focused on one clear outcome.

Infographic showing an evergreen funnel: Mini Course → Email Sequence → Main Offer. Describes how to create a short, valuable mini course, follow up with automated emails, and introduce a main product or program. Calm pastel design with simple icons.

4. Quiz → Tailored Nurture → Product Match

Quizzes are fun, interactive, and brilliant for segmentation and you can easily personalise your follow-up emails based on someone’s answers.

Examples:

  • A nutritionist creates a quiz: What’s Your Nutrition Personality? → each result (e.g. ‘Busy Planner’ or ‘Mindful Eater’) triggers a tailored email sequence and offer.

  • A stylist creates What’s Your Personal Style Type? → sends outfit inspiration and an invite to her style membership or wardrobe guide.

  • A life coach builds What’s Holding You Back From Consistency? → sends targeted mindset tips + coaching offer.

Infographic showing an evergreen funnel: Quiz → Tailored Nurture → Product Match. Explains how to create a fun quiz to segment your audience, send personalised nurture emails, and recommend matching products or services. Clean graphic with playful arrows and friendly tone.

5. Tripwire → Upsell → Email Nurture

This one’s great if you sell digital products, templates, or small offers.

Start with a freebie, then immediately offer a low-cost 'tripwire' product (like a guide, workshop, or planner). Once someone purchases, follow up with a slightly higher-priced offer or your main program.

Examples:

  • A stylist offers a free Style Moodboard Template → £9 Capsule Wardrobe Planner → leads to her £97 mini course.

  • A nutritionist offers a free Healthy Snack Guide → £17 7-Day Meal Plan → upsell to her group program.

  • A travel blogger offers a free Packing Checklist → £9 Travel Itinerary Template → promotes affiliate links and travel resources.

Infographic showing an evergreen funnel: Tripwire → Upsell → Email Nurture. Details how to offer a low-cost product after a freebie signup, follow up with a higher-value offer, and continue building trust through automated emails. Simple design with soft colours and plant illustration.

Start With One

The key to evergreen marketing isn’t doing everything; it’s doing one thing really well.

Pick one funnel that feels simple and doable, set it up once, and give it time to work.

Your goal isn’t to post more, it’s to build systems that keep working even while you’re taking a break, spending time with clients, or planning your next offer.

Evergreen funnels help you do exactly that!

Want to make your marketing more evergreen?

Join the PinPower Growth Academy, my membership that helps you create Pinterest systems and evergreen marketing strategies that bring consistent traffic and sales without the social media burnout.

You’ll get:


✅ Step-by-step action kits
✅ Canva templates
✅ A full Pinterest strategy roadmap
✅ Personalised support

👉 Learn more here

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