Pinterest Summer Marketing Ideas That Keep You Visible

If you’re not sure what to pin during the summer months, start with one of these Pinterest-friendly themes. These content ideas are adaptable across most niches and help you show up in current searches.

Use the season to highlight planning content like:

• “Plan your summer content calendar in 30 minutes”

• “2025 marketing prep during summer slowdowns”

• “Creative workflows for summer visibility on Pinterest”

Pins like these help you stay visible to fellow pinners looking to stay organised, whether they’re a coach, content creator, or small shop owner.

If you sell a product or service, now’s the time to update your pin graphics and descriptions with summer keywords. Think:

• “Your must-have summer toolkit”

• “Beach-ready products for busy creatives”

• “Lightweight offers for the summer season”

Even digital products like templates or guides can be reframed as summer-friendly, perfect for a July campaign.

Take a top-performing pin and give it a seasonal makeover:

• “How to batch content with kids home for summer”

• “Pinterest summer marketing checklist for 2025”

• “Summer self-care ideas for online business owners”

This helps your pins resurface in fresh searches while giving your evergreen content new life.

Use Pinterest Trends to spot what people are actively searching this month. Some common summer topics include:

• Beach holidays

• DIY or garden ideas

• Fashion trends for summer 2025

• “What to pack” checklists

• Nature-inspired design or mood boards

Even if your niche isn’t seasonal, you can pin content that aligns visually or contextually with colour palettes, moodboards, or themed guides.

Launching a lead magnet, newsletter challenge or quick offer this summer? Make it visual on Pinterest with bold, creative pins:

• “Join my 5-day summer email challenge”

• “Free guide to Pinterest in Q3”

• “Plan your content with this free summer checklist”

Pinterest is perfect for getting eyes on short-term campaigns, just be sure to include the word summer in your pin title and description to boost reach.

One of the quickest ways to stay visible is to refresh what you already have. Here’s how to make older pins work harder during summer:

• Swap graphics to reflect summer trends: think lighter colours, beach images, or seasonal objects like iced coffee, sunglasses, or sunshine.

• Reword your titles with 2025 or summer keywords like “June,” “July,” or “slow season.”

• Add new pins to old URLs with a fresh angle that reflects the season or a timely campaign.

• Mention the weather, holidays, or seasonal habits in your descriptions to show relevance.

Pinterest rewards freshness, so even adding 2–3 updated pins to an old post can dramatically improve its reach.

When others go quiet, you have the chance to stand out. Using Pinterest in the summer isn’t about working more, it’s about working smart.

By aligning your content with seasonal trends, updating your best-performing pins, and planning ahead with creative campaigns, you can stay visible and keep traffic flowing all season long.

Explore what your audience is searching for. Test out new ideas. Let your content inspire and reflect the season, and let Pinterest do the heavy lifting while you’re at the beach or the park.