How to Create Video Pins on Pinterest (Even If You’re Not Techy)

Pinterest is a visual search engine, and adding video content to your strategy helps you stand out in the feed. A well-made Pinterest video pin can grab attention more quickly than a static image, encouraging users to stop scrolling and engage with your post.

Pinterest has been pushing video pins on Pinterest for a while, and they tend to perform well when it comes to reach and engagement. If you’re focusing on Pinterest marketing, this is a great opportunity to test something new without a huge time investment.

A video pin is a pin that includes motion; this could be full video footage, short clips, or animated elements made in tools like Canva. Unlike a static Pinterest pin, a video draws the eye and automatically plays in the feed.

When you create video pins, you can use them to promote blog posts, products, tutorials, lead magnets, and more. You can even make video pins out of slides, text, and light animation so there's no need to appear on camera if you don’t want to.

You can upload video pins that are between 4 seconds (minimum) and 15 minutes, but for best results, keep your video short and to the point. Most high-performing video pins on Pinterest are between 6 and 15 seconds.

Shorter clips tend to load faster and are more likely to hold someone’s attention, especially when viewed on the mobile app.

Here’s your step-by-step tutorial for making and uploading simple video pins, even if you’re not a tech whizz.

The easiest way to get started is to make video pins using Canva. Choose a Pinterest-sized template (1000x1500 pixels) with animation already included. You can add subtle movement like text that slides in or arrows that bounce. If you don’t want to animate it yourself, there are plenty of pre-made designs you can tweak.

Don’t want to film anything? Use stock video clips as a background for your pin. Just pick a video clip from Canva and overlay your message using bold text and clear calls to action.

You don’t need a full production setup. A video cover that animates your key message is often enough to stop the scroll. The goal is to add simple movement that catches the eye, without overcomplicating your design.

Creating video pins should feel doable. Start with one or two basic animations and build from there.

If you’re stuck on what to pin, here are some easy starting points:

• A quick tutorial related to your niche

• Behind-the-scenes clips (packing orders, sketching, workspace tours)

• A lead magnet with animated text

• Blog post highlights with a strong call to action

• Customer reviews or testimonials as short text animations

You can save these pins to a relevant Pinterest board to help them get discovered more easily.

When your pin is ready, go to your Pinterest business account and hit “Create Pin.” From there:

• Upload your video file (MP4 format works best)

• Add a title and description using relevant keywords

• Choose a video cover or let Pinterest auto-generate one

• Link to your blog post, product, or landing page

• Save it to a relevant Pinterest board

After you’ve published a few video pins, keep an eye on your analytics. Check which ones get the most impressions, saves, or clicks. Over time, this will help you refine your content and figure out what works best for your Pinterest account.

Both video pins and picture pins (static pins) have a place in your Pinterest marketing strategy. Here’s how they compare:

You don’t need to overthink it. Creating video pins for Pinterest doesn’t mean jumping on camera or hiring a video editor. With a little help from tools like Canva, and maybe a few stock video clips, you can quickly create movement-based content that fits right into your Pinterest marketing workflow.

Just remember to keep it simple, test what works, and don’t be afraid to repurpose your existing static image designs by adding light animation. Before you know it, you’ll be confidently creating and uploading video pins on Pinterest!