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When I first started my business, I was overwhelmed by all the tools and tech people said I "had" to use. Over time, I’ve figured out what works for me - tools that are simple to use, don’t cost a fortune, and actually make life easier (I've spent A LOT of money figuring this out).
These are the tools and resources I use every day to keep things running smoothly, whether I’m creating content, working with clients, or just staying organised. If you’ve been wondering what you really need to get started or grow your business, I hope this post gives you some helpful ideas.
I don’t know about you, but having the right setup makes me feel way more productive and focused. Here are the three things I can’t work without:
These are small things, but they make my day-to-day work so much easier. And honestly, when things feel easier, I’m more motivated to show up consistently.
If there’s one tool I use every single day, it’s Systeme.io. I do everything on there - managing my website, sending emails, and building funnels - all in one place. I love it because it’s simple, affordable, and does exactly what I need without making me feel overwhelmed.
Moving to Systeme was a decision that took me months to make; previously, I had a tech stack consisting of Thrivecart, Mailerlite, and Convertbox, plus all the plugins on my website, and it was a hot mess. I couldn't keep track of what was where or what needed updating. I needed to simplify and take back control and I haven't looked back.
Here’s how I use it in my business:
If you’re looking for an all-in-one tool that won’t break the bank, I can’t recommend Systeme.io enough. It’s saved me so much time (and stress) by keeping everything in one place and their entry tier is free. 100% Recommend.
These are some other tools I use to simplify specific parts of my business - whether it’s scheduling content, improving SEO, or selling digital products. They’re all straightforward, affordable, and work perfectly for my needs.
I don’t know about you, but I’d rather not spend my entire day on social media. Hopper lets me plan and schedule posts ahead of time, so I can stay consistent without constantly being “on.”
After 5 years of Social Media Management I have tried almost every scheduler going, and I love how easy it is to use - plus the price is VERY good! Take a look here.
When it comes to creating content, I like to know that what I’m putting out there is actually going to help people - and that’s where Keywords Everywhere comes in. It’s a browser extension that shows you search volume, competition, and related keywords as you browse. AND it's amazing for extra insights on Pinterest too!
It’s perfect for brainstorming blog topics or optimising YouTube videos, and it helps me feel confident that my content is hitting the right notes.
I used to use Shopify, but it was overkill (and too expensive) for what I needed (selling Pinterest Templates). Payhip has been a great alternative. It’s simple, affordable, and has everything I need to sell digital products without the unnecessary extras.
Whether you’re selling eBooks, courses, or templates, Payhip makes it easy to set up a storefront, manage payments, and even offer discounts. It’s been such a good fit for my business, and I love how stress-free it is to use.
If you create long-form videos, Opus Clip is a game-changer for repurposing that content. It uses AI to pick out the best moments from your videos and turns them into short, shareable clips.
This has been so helpful for creating bite-sized content for social media, especially when I want to share something valuable without spending hours editing. It’s a simple way to get more mileage out of your videos and reach people who might prefer quick, digestible content in just a couple of clicks.
One thing I’ve learned is that having the right support can make such a difference. These are the coaches and mentors whose advice has helped me move forward when I’ve felt stuck, given me clear strategies to follow, and made running my business feel less overwhelming.
The Two Lauras have been so helpful in helping my grow my Social Media Management business. Their tips and resources are practical, and they focus on ways to help you get more clients and charge your worth. Investing in their Social Media Managers Toolkit was one of the best early investments I made for my business.
Writing for my marketing is one of those things I used to overthink, but Laura from Worditude has a way of breaking it down into manageable steps. She’s helped me find my voice and write things like emails and website copy that feel natural, without spending hours on it. The best bit is that you can get access to ALL her offers for only £97 per year. Take a look here.
Funnels can be intimidating, but Evelyn Weiss makes them straightforward. Her advice has been so helpful for helping my build my membership and create simple, effective funnels that guide people without feeling pushy. She’s also great at explaining things in a way that doesn’t feel overwhelming. Join her Skool community here.
Lizzy’s advice on creating and selling offers has been a game-changer for me. She has a way of helping you see the value in what you’re offering and shows you how to present it in a way that feels effortless. Her guidance has been incredibly helpful for refining my products and making sure they meet my audience’s needs. Visit her website.
Running a business doesn’t have to be complicated, and you don’t need every shiny new tool or strategy out there. What’s worked for me are tools that are simple, effective, and help me focus on what really matters - and support from people who’ve been where I am and know how to guide me forward.
If you’re feeling stuck or unsure about what you actually need, start small. Pick one or two tools from this list that resonate with you or think about finding a coach or mentor who aligns with your style and goals. The most important thing is to take the next step, even if it’s a small one.
I hope this list has been helpful and given you some ideas to simplify your own business. If you have any tools or resources you love, I’d love to hear about them!
Remember, your business doesn’t have to be perfect - it just has to work for you!
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