Christmas Marketing the Evergreen Way: How to Get Traffic That Lasts Beyond December

If you’ve ever spent December frantically posting on social media, hoping for one last flurry of sales, you’ll know how exhausting it can feel.

Christmas marketing often focuses on quick wins like last-minute gift guides, festive offers, “buy now” reminders... and while those can work, they don’t keep working once the tree comes down.

But the good news is that Christmas content doesn’t have to be fleeting.

When you take an evergreen-first approach, your festive content can keep driving traffic long after December is over, especially on platforms like Pinterest.

Let’s break down how to create seasonal content that feels festive and future-proof!

Most business owners focus only on quick wins in December:

• last-minute gift guides

• holiday sales posts

• daily social media promo

• limited-time discounts

• Buy in time for Christmas! reminders

These can work… but the second the big day passes? Your traffic drops off a cliff.

Evergreen Christmas marketing looks very different. It focuses on:

• content published ahead of the rush

• keywords that come back every year

• blog posts that stay relevant beyond December

• Pinterest pins that keep circulating

• topics that help your ideal audience in multiple seasons

Here’s an easy way to make sure your seasonal content keeps working for you:

What does your audience struggle with every Q4?

Examples:

• How to prepare your business for the holiday rush

• Christmas Instagram ideas for digital product sellers

These are topics people search for annually.

Pair seasonal keywords with general ones.

For example:

• Christmas Pinterest ideas & Pinterest marketing tips

• Holiday blog ideas & content planning

• Festive product photos & DIY photography tips

This helps your post appear for more than just December searches.

Can someone read this in the new year and still find it helpful? If yes… you’ve nailed evergreen seasonal content.

Pinterest loves seasonal content and it doesn’t disappear after 24 hours.
Your Christmas pins can bring traffic for months, especially when pinners save them to plan ahead next year.

Pinterest is basically made for evergreen seasonal traffic. People save ideas for later… so your content doesn’t vanish with the wrapping paper.

Here’s why this matters:

• Pinterest search ramps up early, Christmas searches rise from late September onwards.

• Your pins stay findable via Pinterest SEO even after December.

• One good seasonal post can send traffic every single year.

• Repinning behaviour keeps old content circulating.

If you want Christmas content that doesn’t expire, Pinterest is your best friend.

Here are some simple, strategic ideas you can adapt to any niche:

Here are a few things I see all the time:

❌ Waiting until December to publish
Fix: Publish 2–3 months early so Pinterest has time to index your pins.

❌ Creating posts that only make sense for one week
Fix: Build evergreen angles into your content so it stays relevant year-round.

❌ Relying only on Instagram for festive visibility
Fix: Mix in Pinterest for long-term, search-driven traffic.

❌ Not updating last year's Christmas content
Fix: Refresh it! Update dates, keywords, examples and graphics.

If you’d like a simple way to get your Pinterest foundations right, including SEO, keywords, pin optimisation and planning grab my free Pinterest Starter Kit.

It’s perfect for beginners and for anyone who wants to tidy up their strategy before the busy season hits.

👉 Download your free Pinterest Starter Pack here.

(It’ll help your festive pins reach the right people and keep working long after Christmas is over.)